Lesson Plan for Senior Secondary 2 - Marketing - Role Of Facilitator Ii

**Lesson Plan: Role of Facilitator in Marketing** **Grade Level:** Senior Secondary 2 **Duration:** 60 minutes --- ### **Objectives:** - Understand the role of a facilitator in marketing campaigns. - Identify the skills and attributes necessary for an effective marketing facilitator. - Recognize the impact of facilitators on team dynamics and campaign success. ### **Materials:** - Whiteboard and markers - Projector and laptop - Handouts of case studies - Role-play scenario cards - PowerPoint presentation ### **Preparation:** 1. Prepare PowerPoint slides outlining the key points of the lesson. 2. Print copies of marketing-related case studies and role-play scenario cards. 3. Set up the classroom for group activities and role-playing. --- ### **Lesson Outline:** #### **Introduction (10 minutes):** 1. **Greeting and Warm-up:** - Welcome the students and briefly discuss the importance of marketing in today's business environment. - Introduce the day's topic: "Role of Facilitator in Marketing." 2. **Objective Setting:** - Explain the objectives of the lesson. - Highlight the role that facilitators play in guiding marketing campaigns. #### **Direct Instruction (15 minutes):** 1. **Presentation:** - Use a PowerPoint presentation to explain the following: - Definition of a marketing facilitator. - Key responsibilities of a facilitator in marketing. - Essential skills and attributes (e.g., communication, leadership, problem-solving). - Examples of how facilitators can influence campaign outcomes. 2. **Class Discussion:** - Engage students with questions such as: - What qualities do you think make an effective facilitator? - How can a facilitator impact the success of a marketing campaign? #### **Activity 1: Case Study Analysis (15 minutes):** 1. **Group Work:** - Divide students into small groups and distribute different case studies. - Instruct each group to read their case and identify the role of the facilitator. 2. **Discussion:** - Have each group present their findings. - Facilitate a class discussion on the common themes and differences observed. #### **Activity 2: Role-Playing (15 minutes):** 1. **Role-Play Preparation:** - Assign roles to students using the scenario cards (e.g., facilitator, marketing team member, client). - Provide a marketing scenario for students to work through. 2. **Role-Playing:** - Allow groups to act out their scenario, focusing on how the facilitator leads the team. - After each role-play, conduct a brief debrief discussing the facilitator's approach and effectiveness. #### **Conclusion (5 minutes):** 1. **Summary:** - Reinforce the key points of the lesson. - Highlight the importance of effective facilitation in marketing. 2. **Q&A Session:** - Open the floor for any last-minute questions. #### **Homework Assignment:** - **Research Task:** - Ask students to research a successful marketing campaign and identify the role of the facilitator in that campaign. Prepare a brief report to present in the next class. --- ### **Assessment:** - Participation in group work and role-playing activities. - Understanding demonstrated in the case study analysis. - Quality and depth of responses during the class discussion. - Completion of the homework assignment and presentation. --- ### **Reflection:** - After the lesson, reflect on what worked well and where improvements can be made. - Consider student engagement and understanding to inform future lessons. --- This lesson plan aims to provide students with a comprehensive understanding of the role of facilitators in marketing, using a mix of instructional techniques and interactive activities to reinforce learning.