**Lesson Plan: Role of Facilitator in Marketing**
**Grade Level:** Senior Secondary 2
**Duration:** 60 minutes
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### **Objectives:**
- Understand the role of a facilitator in marketing campaigns.
- Identify the skills and attributes necessary for an effective marketing facilitator.
- Recognize the impact of facilitators on team dynamics and campaign success.
### **Materials:**
- Whiteboard and markers
- Projector and laptop
- Handouts of case studies
- Role-play scenario cards
- PowerPoint presentation
### **Preparation:**
1. Prepare PowerPoint slides outlining the key points of the lesson.
2. Print copies of marketing-related case studies and role-play scenario cards.
3. Set up the classroom for group activities and role-playing.
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### **Lesson Outline:**
#### **Introduction (10 minutes):**
1. **Greeting and Warm-up:**
- Welcome the students and briefly discuss the importance of marketing in today's business environment.
- Introduce the day's topic: "Role of Facilitator in Marketing."
2. **Objective Setting:**
- Explain the objectives of the lesson.
- Highlight the role that facilitators play in guiding marketing campaigns.
#### **Direct Instruction (15 minutes):**
1. **Presentation:**
- Use a PowerPoint presentation to explain the following:
- Definition of a marketing facilitator.
- Key responsibilities of a facilitator in marketing.
- Essential skills and attributes (e.g., communication, leadership, problem-solving).
- Examples of how facilitators can influence campaign outcomes.
2. **Class Discussion:**
- Engage students with questions such as:
- What qualities do you think make an effective facilitator?
- How can a facilitator impact the success of a marketing campaign?
#### **Activity 1: Case Study Analysis (15 minutes):**
1. **Group Work:**
- Divide students into small groups and distribute different case studies.
- Instruct each group to read their case and identify the role of the facilitator.
2. **Discussion:**
- Have each group present their findings.
- Facilitate a class discussion on the common themes and differences observed.
#### **Activity 2: Role-Playing (15 minutes):**
1. **Role-Play Preparation:**
- Assign roles to students using the scenario cards (e.g., facilitator, marketing team member, client).
- Provide a marketing scenario for students to work through.
2. **Role-Playing:**
- Allow groups to act out their scenario, focusing on how the facilitator leads the team.
- After each role-play, conduct a brief debrief discussing the facilitator's approach and effectiveness.
#### **Conclusion (5 minutes):**
1. **Summary:**
- Reinforce the key points of the lesson.
- Highlight the importance of effective facilitation in marketing.
2. **Q&A Session:**
- Open the floor for any last-minute questions.
#### **Homework Assignment:**
- **Research Task:**
- Ask students to research a successful marketing campaign and identify the role of the facilitator in that campaign. Prepare a brief report to present in the next class.
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### **Assessment:**
- Participation in group work and role-playing activities.
- Understanding demonstrated in the case study analysis.
- Quality and depth of responses during the class discussion.
- Completion of the homework assignment and presentation.
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### **Reflection:**
- After the lesson, reflect on what worked well and where improvements can be made.
- Consider student engagement and understanding to inform future lessons.
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This lesson plan aims to provide students with a comprehensive understanding of the role of facilitators in marketing, using a mix of instructional techniques and interactive activities to reinforce learning.